Cyber 5 2025 insights

Higher prices and ad efficiency drove growth, compensating for lower traffic. 

The 2025 tentpole was defined by a distinct "quality over quantity" shift. While shopper traffic declined, the market achieved a +12% increase in ordered revenue, driven entirely by a massive lift in Average Selling Price (ASP).

Download the report and you'll learn:

• How brands deployed a "High-Low" strategy to convert these higher ticket prices
• How media efficiency fully offset the cost of deeper discounts
• How brands capitalized on lower competition to drive a surge in ROAS